Earlybird is an investment platform that empowers parents, family, and friends to collectively invest both financially and emotionally in children they love, starting at the earliest age. They've built a best-in-class "community-based" investing experience for parents and their loved ones, providing families simple access to a modern diversified portfolio.
Earlybird has raised funding from top-tier investors, like 776 (founded by Reddit cofounder Alexis Ohanian) and Morning Brew Cofounder Alex Lieberman.
Earlybird was looking to expand their website, built in Webflow by a previous designer, while also increasing their visual presence on social media.
“I’ve had a lot of experiences in working with external designers, from my time as the COO of a software development company,” says Jordan Wexler, CEO of Earlybird.
“Usually the option is that you either have to choose between an agency—where they’ll insist on setting up a project from scratch. They’ll bill a lot, and probably stick a project manager between you and the designers.
“Or you have to go with a freelancer, which can be of unpredictable quality and reliability.”
“With NUMI, it felt like we found the best of both worlds. We were able to collaborate directly with our designers. And we knew that if we ever needed feedback from a design leader, we could always reach out to Harrison [NUMI’s cofounder].”
“In particular for us, we were happy with how Elijah, our NUMI Webflow designer, was able to come into our existing project. Once he found his way around, we were able to enhance our current website rather than having to build it back from scratch.”
Prior to working with NUMI, Earlybird found itself with limited resources to pursue marketing and design efforts that were outside of their top priority. “It was harder to find the bandwidth to experiment. We had to go through the whole process of crawling our networks to find freelance designers, vet them to see if they’re any good—it caused us to hold off on a lot of experiments we wanted to run,” says Jordan.
“With NUMI, we were able to try out more marketing experiments, and have our existing design team more focused on core design projects. NUMI’s guild designers helped absorb experiments and secondary design workloads from our internal team. This allowed us to move faster without taking on additional headcount.”
With NUMI, it felt like we found the best of both worlds. We were able to collaborate directly with our designers. And we knew that if we ever needed feedback from a design leader, we could always reach out to Harrison [NUMI’s cofounder].