Due to an expected increase and the advent of 2020’s effect on commerce, the ecommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through ecommerce ventures. By 2022, e-retail revenues will grow to $6.54 trillion, up from $3.53 trillion in 2019. However, ecommerce is an ever-changing industry. Every year, several new trends come up that can help your business grow and outdo your competitors – 2021 is no different. Let’s look at the top five ecommerce trends to watch out for in 2021.
People are increasingly relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant to do everything, from waking them to buying products online. 75% of U.S. households will have smart speakers by 2025. Voice commerce sales are anticipated to reach $40 billion by 2022. Another reason why voice commerce is on the rise is the growing accuracy and convenience of the technology. Both Google and Amazon are pushing regional languages in their virtual assistant devices to help consumers shop more conveniently. Therefore, it is essential to optimize your online store for voice search.
According to Matt Janaway, CEO at MarketingLabs, One simple but very effective way to capture more organic traffic from voice searches to your eCommerce store is to optimize your top-level conversion funnel content to incorporate answers to common consumer questions surrounding your products or market. By attracting, engaging and offering value to potential customers through targeted content neatly drops them right into your conversion path for when they are looking to buy later down the line. For example, what starts as a quick voice search from an internet user looking for advice on ‘how to reduce injuries whilst running’, leads to them reading your solution-based blog post, which in turn results in the sale of your running shoe insoles! Voice commerce is now too big to ignore, so if you’re an eCommerce store owner, be sure to take advantage of this new digital trend and get ahead of the curve before others beat you to it.
Omnichannel retailing refers to providing shoppers a seamless and consistent experience across channels and devices. In a survey by HBR (Harvard Business Review), 73% of respondents said they use multiple channels during their shopping journey. This data is almost four years old. With the increase in the adoption of mobile devices and voice assistants, I can only imagine that the number of omnichannel customers will increase even more in 2021.
Use analytics tools like Finteza that provide detailed ecommerce analytics to identify customer behaviors and track everything related to the cash flow. An analytics tool of this type helps you analyze which products are in demand, monitor your profit and loss, and evaluate customer loyalty. Finteza also allows you to build reports for events that matter the most to your business, such as view items, add to cart, checkout progress, and checkout success.
These insights enable you to offer the exact product that your shoppers are looking for and provide a seamless shopping experience. Here are some more ways for you to offer a seamless omnichannel experience.
Online sellers will spend $7.3 billion on AI by 2022. More than 120,000 stores will be using AR technologies to offer customers a rich buying experience by 2022. Artificial intelligence (AI) acts as your online in-store associate by offering personalized guidance and recommendations to your customers. AI uses shoppers’ past purchase history and browsing behavior to show them products they are more likely to purchase. Unlike in physical stores, online shoppers can’t try on or physically inspect the product that they intend to buy. Augmented reality (AR) helps eliminate this hurdle by letting customers see how a certain product would look on them even before they buy the product. By implementing AI and AR in your ecommerce store, you will likely see an increase in conversions and a decrease in the return rate.
Payment options are one of the main reasons why customers choose a specific brand. If you don’t offer your customers’ preferred payment method, they won’t purchase from your ecommerce store. As of now, most ecommerce businesses accept digital wallets (like Google Pay, Samsung or Apple Pay, and PayPal) apart from debit and credit cards. Cryptocurrencies, especially Bitcoin, have many benefits for online shop owners, such as low transaction fees and no reverse transactions. For example, Overstock partnered with Coinbase, a Bitcoin platform, to allow customers to use Bitcoin as a payment method. In 2021, we might see more ecommerce businesses will start accepting cryptocurrencies for transactions.
Dynamic pricing allows ecommerce retailers to stay competitive and attract more customers. Even if you sell the best product in the world, if you don’t price it correctly, you won’t generate enough sales. Make sure to choose the right price for your products. By “right,” I mean the amount at which you have the best chance of selling your product while making the maximum possible profits. Use dynamic pricing software to determine the best price for your products. These tools provide real-time insights into your competitors’ prices, market demand, and perceived value of your products to determine the optimal cost.
As consumers' trust in online shopping increases, they feel more comfortable making purchases using their mobile devices. By the end of 2021, mobile devices are expected to make almost 73% of total ecommerce sales. Besides, 30% of online shoppers are likely to abandon their carts in the middle of shopping if they find out that your website is not mobile-friendly. As an online seller, you should focus on improving the customer experience for mobile users. Here are some great ways to prepare your ecommerce site for mobile devices:
Green consumerism is rising rapidly. Brands need to act quickly to stay relevant and competitive. Green consumerism refers to a situation in which customers look for products that have been produced in an eco-friendly way that preserves the environment or involves recycling. 65% of consumers say they want to buy products from purpose-driven brands that advocate sustainability. The focus on green consumerism is a clear indicator that ecommerce brands that prioritize environment-friendly practices will dominate the market in the coming years. Major ecommerce brands have already started planning to implement more sustainable practices in their business. For example, the world’s leading ecommerce company, Amazon, pledged to bring their carbon emissions to zero by 2040. Here are some great ways to attract green consumers to your ecommerce store:
Visual commerce refers to using imagery not just on product pages, but also on your entire store to entice users to engage and convert. Major retailers like Bose, for example, are already using visual commerce to influence shoppers into purchasing. They have high-quality images on their homepage along with shortcuts to purchase the product directly.
Ecommerce businesses looking to dominate the market must prepare themselves to adopt the latest trends as soon as possible. In 2021, voice commerce, omnichannel shopping, AI, and AR will likely be prevalent. More and more online businesses will start accepting crypto payments to entice more customers to choose their brand. Dynamic pricing will still remain an effective way to attract shoppers.